When we hurry to work, traffic annoys us, but everything changes if traffic is considered as a term in your ecommerce business. We are used to thinking that it’s bad on the street. So what about much traffic on your website? The truth is it’s not the number that matters as such. Professionals pay attention to conversion, and it’s fair. What is conversion rate for? Our primary specialization is competitor price monitoring. Undoubtedly, this thing will give you the trusted data on up-to-date prices, but that’s not all. You should see about other important angles as well. Generally speaking, all customers follow the same behavior: they hunt for the most lucrative prices before buying something. Even if prices on your website are competitive, online users may not come across your selling place. Revise your SEO and make sure you are ranked properly in search engines. It’s totally your occupation to extend your presence on the internet and let more shoppers learn about you. Build strong links to your website, and you will feel the discrepancy soon afterwards. Now, when you already know and (potentially) utilize these 2 powerful tools (competitor price monitoring and SEO), it’s a good moment to mention the third major thing used in ecommerce. Supposedly, buyers visit your online store and navigate through it yet leave without taking any action. How do you know the percentage of such cases? Conversion rate optimization (abbreviated as CRO) will help you answer this and many more questions. The reason why prospective clients walk away may not lay on the surface, so devote time to doing your own investigation (review the layout, check how easy it is to navigate on your site, get heat maps, etc.). We would suggest you to hook Google Analytics which tells you bounce rates and gives navigation paths for free. So 3 major things that predetermine and influence the flow of events in the ecommerce field come to: 1. Tracking prices of competitors via monitoring tools 2. Using SEO perks 3. Optimizing conversion With these brief guidelines at hand, you can go and start improving your ecommerce source right now.